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Friday , Jun 05, 2026

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OBJECTIVES:
 
Advanced Business Marketing Skills is a fast-paced field that offers plenty of interesting and challenging career opportunities.
Key to any successful marketing career is a thorough understanding of consumer behavior as well as the ability to develop valued relationships with customers, clients and suppliers.
This marketing course combines both theoretical and practical training to provide you with the core skills you need to be a successful marketer.
 
PROGRAM TOPICS:
 
Marketing:
 
<ul>
<li>Marketing Research</li>
<li>Introduction to Marketing</li>
<li>Consumer Behavior</li>
<li>Marketing Management</li>
<li>Develop a Marketing Plan</li>
<li>Evaluate International Marketing Opportunities</li>
<li>Business Statistics</li>
<li>Identify the Market</li>
<li>Evaluate Marketing Opportunities</li>
<li>Review Marketing Performance</li>
<li>International Marketing</li>
<li>Direct Marketing Campaigns</li>
<li>Evaluate E-Business Opportunities</li>
</ul>
 
Management:
 
<ul>
<li>Contribute to Strategic Direction</li>
<li>Management of Change</li>
<li>Management of Risk</li>
</ul>
 
Finance:
 
<ul>
<li>Prepare Financial Documents</li>
<li>Maintain Financial Records</li>
<li>Computerized Accounting</li>
<li>Financial Management</li>
</ul>
  
Communication:
  
<ul>
<li>Workplace Communication</li>
<li>Research and Reporting</li>
<li>Applied Business Communication</li>
<li>Make a Presentation</li>
</ul>
 
Computing:
 
<ul>
<li>Word Processing</li>
<li>Produce Business Documents</li>
<li>Spreadsheets</li>
<li>Presentation Graphics</li>
<li>Integrate Business Applications</li>
<li>Databases</li>
</ul>

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